- LAGOS, NIGERIA
Iniye Tokyo James is a British-Nigerian designer at the forefront of a new generation of fashion talent emerging from the continent of Africa. Tokyo James studied Mathematics at Queen Mary University, London. Shortly after, he began his career as a young fashion stylist in London, working for various international publications, as well as directing digital campaigns for brands such as Brioni, Issey Miyake and Puma Black Label. With years of experience under his belt, James launched his digital monthly publication, Rough UK, an authoritative, unapologetic voice with a penchant for strong visual imagery that later expanded to Rough Italia and Rough New York after its successful run in the UK. Created for modern men who want simplicity with an edge, the Tokyo James fashion brand was born in Lagos, Nigeria after James' relocation from the UK.