- UNITED KINGDOM
- LONDON, UK
Daley, a working-class boy from Liverpool, reinterprets the realm of British elitism via the institutions of the British upper classes and questions the structural nature of this British heritage through a ‘homosocial’ lens. During his studies, Daley quickly became enraptured with the world of regatta races, flowery traditionalism and the inherently feminine aspects in this hyper-masculine culture. Honing his craft in the menswear teams of Alexander McQueen and Tom Ford, Daley had a range of experiences that prepared him for crafting his own brand identity. Daley garnered the attention of Vogue with his use of donated McQueen fabrics in his graduate collection. Daley has continued to work in an ecological manner by using donated fabrics in his collections and one-of-a-kind pieces. S.S.DALEY’s LFW debut, in collaboration with the National Youth Theatre, was a call to arms for the importance of theatre and a critical highlight of the season.